Privacy Policy
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1. Introduction
This Privacy Policy describes how Shah and Gupta Consultants Private Limited, operating under the brand name Decoded Marketing, collects, uses, stores, and protects information obtained through its website, services, and related communications.
The Company is committed to protecting the privacy and security of personal information of its clients, website visitors, and users of its services. This Privacy Policy explains the types of information that may be collected, how such information is used, how it may be shared, and the measures taken to safeguard it.
This Privacy Policy applies to information collected through the Company’s website, digital platforms, communication channels, and in connection with the provision of services including digital marketing, search engine optimization, online reputation management, social media management, website development and maintenance, advertising management, analytics, consulting, and related services.
By accessing the website, submitting information through contact forms, communicating with the Company, or engaging the Company for services, users acknowledge that they have read and understood this Privacy Policy and agree to the collection and use of information in accordance with its provisions.
This Privacy Policy is intended to comply with applicable laws governing the protection of personal information, including the Information Technology Act, 2000 of India and related rules. Where services are provided to clients located outside India, including the United Arab Emirates, the United Kingdom, or the United States of America, the Company shall take reasonable steps to ensure that personal information is handled in accordance with applicable legal standards and industry practices.
This Privacy Policy should be read together with the Company’s Terms of Service and Refund and Cancellation Policy, which together govern the use of the Company’s website and services.
If you have any questions regarding this Privacy Policy or the handling of your information, you may contact the Company using the contact details provided at the end of this document.
The Company is committed to protecting the privacy and security of personal information of its clients, website visitors, and users of its services. This Privacy Policy explains the types of information that may be collected, how such information is used, how it may be shared, and the measures taken to safeguard it.
This Privacy Policy applies to information collected through the Company’s website, digital platforms, communication channels, and in connection with the provision of services including digital marketing, search engine optimization, online reputation management, social media management, website development and maintenance, advertising management, analytics, consulting, and related services.
By accessing the website, submitting information through contact forms, communicating with the Company, or engaging the Company for services, users acknowledge that they have read and understood this Privacy Policy and agree to the collection and use of information in accordance with its provisions.
This Privacy Policy is intended to comply with applicable laws governing the protection of personal information, including the Information Technology Act, 2000 of India and related rules. Where services are provided to clients located outside India, including the United Arab Emirates, the United Kingdom, or the United States of America, the Company shall take reasonable steps to ensure that personal information is handled in accordance with applicable legal standards and industry practices.
This Privacy Policy should be read together with the Company’s Terms of Service and Refund and Cancellation Policy, which together govern the use of the Company’s website and services.
If you have any questions regarding this Privacy Policy or the handling of your information, you may contact the Company using the contact details provided at the end of this document.
2. Definitions
For the purposes of this Privacy Policy, the following terms shall have the meanings assigned to them below:
2.1 Company
Means Shah and Gupta Consultants Private Limited, operating under the brand name Decoded Marketing, including its directors, employees, representatives, contractors, and authorized affiliates.
2.2 Website
Means the official website of the Company and any associated webpages, domains, or digital platforms through which the Company provides information about its services or interacts with users.
2.3 Services
Means the professional services provided by the Company, including but not limited to digital marketing, search engine optimization, social media management, online reputation management, paid advertising management, website development and maintenance, analytics and reporting, consulting, and related services.
2.4 User
Means any individual who accesses or uses the Website or communicates with the Company through its online platforms.
2.5 Client
Means any individual, company, organization, or legal entity that engages the Company for the provision of Services.
2.6 Personal Information
Means any information that identifies or can reasonably be used to identify an individual, including but not limited to name, email address, phone number, company name, billing information, or other information voluntarily provided to the Company.
2.7 Technical Information
Means information automatically collected through digital technologies when a user interacts with the Website, including but not limited to IP address, browser type, device information, operating system, referring URLs, and website usage data.
2.8 Cookies
Means small text files stored on a user’s device by a website that enable the website to recognize the user’s device, store preferences, and analyze website usage.
2.9 Third Party Services
Means services, platforms, software, or tools provided by entities other than the Company that may be used in connection with the Website or Services, including analytics tools, advertising platforms, payment processors, hosting providers, and other service providers.
2.10 Data Processing
Means any operation performed on Personal Information, including collection, storage, use, disclosure, transfer, or deletion of such information.
3. Information We Collect
The Company may collect different types of information from users and clients in connection with the use of its Website and the provision of Services.
3.1 Personal Information
The Company may collect personal information voluntarily provided by users when they interact with the Website, communicate with the Company, or engage the Company for Services. Such information may include:
- Name
- Email address
- Phone number
- Company or organization name
- Job title or designation
- Billing information and payment related details
- Any other information provided through contact forms, email communication, or service onboarding
Providing personal information is voluntary; however, certain information may be necessary in order for the Company to respond to inquiries or provide Services.
3.2 Business and Account Information
Where a Client engages the Company for Services, the Company may collect and access certain business related information required for service delivery. This may include:
- Marketing account access credentials
- Advertising platform account information
- Website administration access
- Analytics and performance data
- Social media account access
- Other Digital Assets required for campaign execution and service management
Such information is used solely for the purpose of providing the agreed Services.
3.3 Technical Information
When users visit the Website, certain technical information may be automatically collected through website technologies and analytics tools. This information may include:
- Internet Protocol address
- Browser type and version
- Device type and operating system
- Pages visited on the Website
- Date and time of visits
- Referring websites or links
- Website interaction and usage patterns
This information helps the Company analyze website performance and improve user experience.
3.4 Cookies and Tracking Data
The Website may use cookies and similar tracking technologies to enhance functionality, analyze traffic, and improve user experience. Cookies may store user preferences and help the Website recognize returning visitors.
Users may control or disable cookies through their browser settings, although certain features of the Website may not function properly if cookies are disabled.
Users may control or disable cookies through their browser settings, although certain features of the Website may not function properly if cookies are disabled.
4. How We Collect Information
The Company collects information from users and clients through various lawful methods in the course of operating its Website and providing Services.
4.1 Information Provided Directly by Users
The Company may collect information directly when users voluntarily provide it through:
- Contact forms submitted on the Website
- Email communications with the Company
- Requests for proposals or service inquiries
- Client onboarding forms or documentation
- Subscription to newsletters or marketing communications
Users may also provide information when communicating with the Company through phone, online meetings, or other communication channels.
4.2 Information Collected During Service Engagement
When a Client engages the Company for Services, additional information may be collected or provided as part of the onboarding and service delivery process. This may include:
- Access credentials for websites, advertising platforms, analytics tools, or social media accounts
- Marketing data and campaign performance information
- Business information relevant to digital marketing strategies
- Files, content, or materials required for service execution
Such information is used solely for the purpose of delivering the Services requested by the Client.
4.3 Information Collected Automatically
When users visit the Website, certain information may be collected automatically through standard internet technologies. This may include:
- IP address
- Browser and device information
- Website navigation activity
- Pages viewed and time spent on the Website
- Referring links or websites
This information helps the Company understand how visitors interact with the Website and enables improvements to website performance and user experience.
4.4 Information Collected Through Cookies and Analytics Tools
The Website may use cookies, analytics tools, and similar technologies to collect information about user behavior and preferences.
These technologies may help the Company:
These technologies may help the Company:
- Analyze website traffic and usage patterns
- Improve website functionality
- Understand user engagement with content
- Optimize marketing and communication strategies
Users may choose to disable cookies through their browser settings, although certain features of the Website may not function properly if cookies are disabled.
5. How We Use Information
The information collected by the Company may be used for the following purposes:
- Providing and managing the Services requested by the Client
- Responding to inquiries, service requests, and support communications
- Managing client accounts and service engagements
- Processing payments and issuing invoices
- Conducting analytics and reporting related to marketing campaigns
- Improving the Website, Services, and overall user experience
- Sending service related updates or administrative communications
- Complying with legal, regulatory, or contractual obligations
The Company does not sell or rent personal information to third parties.
Information collected is used only for legitimate business purposes related to the delivery and improvement of the Company’s Services.
Information collected is used only for legitimate business purposes related to the delivery and improvement of the Company’s Services.
6. Legal Basis for Processing Information
Where required under applicable data protection laws, the Company processes personal information based on one or more of the following legal grounds:
6.1 Contractual Necessity
Processing is necessary to perform contractual obligations between the Company and the Client, including delivering the Services requested.
6.2 Legitimate Business Interests
The Company may process information where it is necessary for legitimate business interests, including improving Services, maintaining security, managing client relationships, and operating the Website.
6.3 Legal Compliance
Processing may be required to comply with applicable legal obligations, regulatory requirements, accounting rules, or lawful requests from government authorities.
6.4 Consent
In certain situations, information may be processed based on the user’s consent, such as subscribing to newsletters or marketing communications. Users may withdraw consent at any time where applicable.
7. Sharing of Information
The Company may share information with third parties only where necessary for the provision of Services, operation of the Website, or compliance with legal obligations.
Information may be shared with the following categories of recipients:
Information may be shared with the following categories of recipients:
7.1 Service Providers and Technology Platforms
The Company may share information with trusted third party service providers that support its operations, including:
- Payment processors and billing platforms
- Website hosting providers
- Analytics and reporting tools
- Advertising platforms and marketing tools
- Cloud storage and communication services
These service providers are permitted to use the information only to the extent necessary to perform their functions.
7.2 Freelancers and Subcontractors
In the course of providing Services, the Company may share relevant information with freelancers, consultants, or subcontractors engaged by the Company. Such individuals are required to maintain confidentiality and use the information solely for the purpose of performing Services.
7.3 Legal and Regulatory Authorities
Information may be disclosed where required to comply with applicable laws, regulations, court orders, or lawful requests from government authorities.
7.4 Business Transfers
In the event of a merger, acquisition, restructuring, or sale of assets, information may be transferred as part of the business transaction, subject to applicable confidentiality obligations.
The Company does not sell, rent, or trade personal information to third parties.
8. Data Security
The Company takes reasonable administrative, technical, and organizational measures to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
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Such measures may include:
Such measures may include:
- Secure storage systems
- Access controls and authentication mechanisms
- Monitoring and security practices designed to safeguard information
While the Company strives to protect information using commercially reasonable safeguards, no method of electronic storage or internet transmission can be guaranteed to be completely secure. Accordingly, the Company cannot guarantee absolute security of information.
Users are encouraged to take appropriate precautions when sharing sensitive information online.
Users are encouraged to take appropriate precautions when sharing sensitive information online.
9. Data Retention
The Company retains personal information only for as long as necessary to fulfill the purposes for which it was collected and to comply with applicable legal, regulatory, or business requirements.
Information may be retained for purposes including:
Information may be retained for purposes including:
- Providing and managing Services
- Maintaining business and accounting records
- Resolving disputes
- Enforcing agreements
- Complying with legal obligations
Where information is no longer required for these purposes, the Company may delete, anonymize, or securely archive the data in accordance with internal policies and applicable laws.
10. International Data Transfers
The Company operates from India and may provide Services to clients located in other countries including the United Arab Emirates, the United Kingdom, and the United States of America.
By engaging the Company or submitting information through the Website, users acknowledge that their information may be transferred to, stored in, and processed in jurisdictions where the Company or its service providers operate.
The Company shall take reasonable steps to ensure that personal information transferred across borders is handled in accordance with this Privacy Policy and applicable legal standards.
Users located outside India acknowledge that data protection laws in India may differ from those in their jurisdiction.
By engaging the Company or submitting information through the Website, users acknowledge that their information may be transferred to, stored in, and processed in jurisdictions where the Company or its service providers operate.
The Company shall take reasonable steps to ensure that personal information transferred across borders is handled in accordance with this Privacy Policy and applicable legal standards.
Users located outside India acknowledge that data protection laws in India may differ from those in their jurisdiction.
11. Cookies and Tracking Technologies
The Website may use cookies and similar tracking technologies to enhance user experience, analyze website performance, and improve the quality of the Company’s Services.
Cookies are small text files placed on a user’s device when visiting a website. These files help the website recognize returning users, store preferences, and analyze usage patterns.
The Website may use cookies and tracking technologies for purposes including:
Cookies are small text files placed on a user’s device when visiting a website. These files help the website recognize returning users, store preferences, and analyze usage patterns.
The Website may use cookies and tracking technologies for purposes including:
- Ensuring proper functioning of the Website
- Remembering user preferences
- Analyzing website traffic and visitor behavior
- Improving content and website performance
- Supporting marketing and analytics activities
Third party analytics tools or marketing technologies may also place cookies or tracking scripts on the Website to help measure traffic and user engagement.
Users may choose to disable or manage cookies through their browser settings. However, disabling cookies may affect the functionality of certain features of the Website.
Users may choose to disable or manage cookies through their browser settings. However, disabling cookies may affect the functionality of certain features of the Website.
12. Third Party Websites
The Website may contain links to external websites or services that are not operated or controlled by the Company.
This Privacy Policy applies only to the Company’s Website and Services. The Company is not responsible for the privacy practices, policies, or content of third party websites.
Users are encouraged to review the privacy policies of any external websites they visit through links provided on the Website.
This Privacy Policy applies only to the Company’s Website and Services. The Company is not responsible for the privacy practices, policies, or content of third party websites.
Users are encouraged to review the privacy policies of any external websites they visit through links provided on the Website.
13. Data Rights
Subject to applicable laws, individuals may have certain rights regarding their personal information.
These rights may include the ability to:
These rights may include the ability to:
- Request access to personal information held by the Company
- Request correction of inaccurate or incomplete information
- Request deletion of personal information where legally permissible
- Withdraw consent where processing is based on consent
- Request clarification regarding how their information is being used
Requests relating to personal information may be submitted through the contact details provided in this Privacy Policy.
The Company will make reasonable efforts to respond to such requests in accordance with applicable laws and operational requirements.
The Company will make reasonable efforts to respond to such requests in accordance with applicable laws and operational requirements.
14. Children’s Privacy
The Company’s Website and Services are intended for use by businesses and individuals above the age of 18.
The Company does not knowingly collect personal information from children or individuals under the age of 18.
If the Company becomes aware that personal information has been inadvertently collected from a minor without appropriate consent, reasonable steps will be taken to delete such information.
Parents or guardians who believe that a minor has provided personal information through the Website may contact the Company to request removal of such data.
The Company does not knowingly collect personal information from children or individuals under the age of 18.
If the Company becomes aware that personal information has been inadvertently collected from a minor without appropriate consent, reasonable steps will be taken to delete such information.
Parents or guardians who believe that a minor has provided personal information through the Website may contact the Company to request removal of such data.
15. Changes to this Privacy Policy
The Company may update or modify this Privacy Policy from time to time to reflect changes in legal requirements, operational practices, or service offerings.
Updated versions of the Privacy Policy will be published on the Company’s Website and will become effective upon publication unless otherwise stated.
Users are encouraged to review this Privacy Policy periodically to remain informed about how information is collected and used.
Continued use of the Website or Services after updates are published constitutes acceptance of the revised Privacy Policy.
Updated versions of the Privacy Policy will be published on the Company’s Website and will become effective upon publication unless otherwise stated.
Users are encouraged to review this Privacy Policy periodically to remain informed about how information is collected and used.
Continued use of the Website or Services after updates are published constitutes acceptance of the revised Privacy Policy.
16. Contact Information
For questions, concerns, or requests relating to this Privacy Policy or the handling of personal information, users may contact:
Shah and Gupta Consultants Private Limited
Operating as Decoded Marketing
Registered Office Address as published on the official website
Official email address: accounts@decodedmarketing.com
Requests submitted through unofficial channels may not be considered valid.
- Shah and Gupta Consultants Private Limited
- Operating as Decoded Marketing
- Registered Office Address as published on the official website
- Official email address: accounts@decodedmarketing.com
- Phone: +91-8218481271
The Company will make reasonable efforts to respond to privacy related inquiries in a timely manner.
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